Why We Refuse to Sell Anxiety
“Don't let your child lose at the starting line” is a sales pitch, not a truth. This is momomori's first stance — and my bottom line for every product I make.
I've been a programmer, and I've been a trader. Both jobs taught me the same thing: when everyone is making decisions out of fear, the scarcest commodity is calm.
The parenting market is a market driven by fear.
Don't let your child lose at the starting line.
That line works because it first invents a starting line that doesn't exist, then sells you the tools to cross it. It doesn't solve a problem — it manufactures one, and then charges for it.
Anxiety isn't a parenting method, it's a parenting obstacle
A parent driven by anxiety does three things that hurt the child:
- Turns "being present" into "being a supervisor" — the kid feels guilty the moment they play.
- Compresses "growth" into "grades" — they can see the score, but not the ability.
- Replaces "experience" with "drilling" — trading long-term interest for short-term numbers.
I don't want to run that business. momomori's fourth principle says it plainly:
No manufacturing anxiety. No selling products on parental fear. No promoting tiger-parenting. No manufacturing competitive anxiety.
So what do we sell?
We don't sell anxiety. We run experiments.
We design games that turn the abstract into experience; we give them to real children; we record what works and what fails — including the failures. Then we turn the experiments that work into products.
You don't have to believe my opinion. You just have to sit down, play one round with your child, and see for yourself what happens.
That's the most fundamental difference between us and the people selling fear.